Chasing the Cure

October 2012

Rheem locations across the U.S.

For the second year in a row, Rheem and its racing partners commemorated National Breast Cancer Awareness Month by sponsoring Rheem Chasing the Cure—a charitable program benefiting Young Survival Coalition. YSC promotes issues unique to younger women fighting breast cancer. The program featured pink and black paint on the No. 29 Rheem Chevrolet in the NASCAR Sprint Cup Series and the No. 33 Rheem Chevrolet Silverado in the NASCAR Camping World Truck Series, a video contest for Rheem Racing Facebook fans, Rheem Chasing the Cure themed merchandise, and more.

While Chasing the Cure lasts only a month, we recognize that breast cancer awareness must be maintained throughout the year.