Rheem is taking its new, EcoNet enabled productson the road, as the company’s High Efficiency Air & Water Road Show, starts its cross-country mobile engagement campaign. Continuing through 2016, the High Efficiency Air & Water Road Show isa technologically advanced learning and training center, encapsulated in an expandable 53-foot tractor trailer. The showroom-on-18-wheels features afully-connected classroom and meeting space, as well as interactive exhibitsand touch-screen displays for Rheem and Ruud’s line of high-efficiency HVAC and water heating products.
“As our high efficiency product lines continue to expand so does the need for one-on-one, hands-on education. Our goal when designing the High Efficiency Air & Water Road Show was to design a space that offers our customers the best experientialenvironment available,” said Bill Alderson, corporate director, marketing, Rheem. “This road show has been two years in the making and it was built using insightful feedback from Rheem and Ruud wholesalers, contractors, and our sales teams. You won’t miss our bright red new degree of comfort moving showroom traveling down the interstate.”
Designed with plenty of natural light and large, interactive display areas, the state-of-the-art mobile learning center can be customized to offer hands-on product training, host special events or serve as an alternative to a trade show booth. It can also be easily rebranded to showcase either Rheem or Ruud products. The High Efficiency Air & Water Road Showis hosting successful training sessions with corporate employees this fall. The Road Show will continue to and crisscross the United States for 48 weeks through 2016.
To support the road show and get contractors engaged with the company’s high efficiency products, Rheem is also launching a social media promotion for contractors called InstallNation. Contractors submit photos of themselves installing Rheem or Ruud products and generate votes for a chance to win weekly prizes, and an entry for the grand prize of a trip for two to anywhere in the United States. The promotion began at Comfortech2015 and wraps up November 25, 2015; details are available at www.Rheem.com/InstallNation and www.Ruud.com/InstallNation.
About Rheem (www.rheem.com)
Founded in 1925, Rheem is the only manufacturer in the world that produces heating, cooling, water heating, pool/spa heating and commercial refrigeration products, and it is the largest manufacturer of water heating products in North America. Rheem is headquartered in Atlanta, and it has an international presence in 14 countries. The company’s premium brands include Rheem, Raypak, Ruud, Richmond and Splendid, as well as commercial refrigeration brands Russell, Witt, ColdZone and Kramer, which are part of the company’s Heat Transfer Products Group (HTPG) division. To learn more, visit www.Rheem.com.